This spring we started a new series of webinars within the IAPMR@Dialogues, this time dedicated to getting to know and seize collaboration strategies with our Partners at Work. Florence Hartmann, Head of the Media Intelligence Service of the European Broadcasting Union (EBU) was the first guest speaker in the webinar “EBU: Research foci and opportunities for academic collaboration”.
During the webinar, which is now available on YouTube, Dr. Florence Hartmann provided an overview of the vast array of activities and reports that the EBU makes available to the general public and that can be of high interest to the academic community.
Moreover, Florence Hartmann also delved into the key topics that the EBU Media Intelligence Service is focusing on. Beyond the crucial research on media markets, PSM content, funding, and audiences, Florence Hartmann has also highlighted topics such as the impact of Public Service Media (in democracy or in the economy, for instance), PSM values (especially in terms of diversity and trust) and online and audio trends.
Florence Hartmann’s intervention led to an interesting Q&A with the participants of the webinar. Some of the topics discussed between Florence and the audience were the change in consumption trends of young audiences as they get older, the metrics and indicators that can be used to study PSM’s societal impact, and the educational role that PSM organizations can play. The door was left open for further collaboration between the EBU and the academic community in researching public service media.